Magenta is celebrating its 30th anniversary. In this post, we are saying thank you to our employees, partners and customers. Spring has sprung on our 30th anniversary, ushering in with it not only a time of hope and new beginnings, but a return to the past. The snow is finally
Magenta is celebrating its 30th anniversary. In this post, we are saying thank you to our employees, partners and customers.
Spring has sprung on our 30th anniversary, ushering in with it not only a time of hope and new beginnings, but a return to the past. The snow is finally lifting from the forgotten labours of past summers and falls, making the old new again. There is no more fitting time to remember those who’ve helped us get this far. We can’t wait for you to see how much farther still we’ll go together.
Since our very first employee, Margo Pratt, joined us in 2002, Magenta has empowered its team with flexible and rewarding career opportunities. Magenta is composed of curious and industrious professionals who want to make meaningful contributions. They value personal growth, professional development, and are united by a shared belief that tomorrow matters.
Over the last few years, we sought talent from across Ontario, allowing us to draw from the unique strength that comes from a diversity of perspectives that arise from our varied personal and professional backgrounds. Margo remarked at our 25th anniversary, “It is rightly said that it does not matter where you go in your life, but what matters most are the people whom you have beside you on the way, and Gavin always expressed his gratitude and appreciation for having us by his”.
It has been no small feat to build a company that can stand the test of time, weathering 2008’s recession as surely as 2020’s pandemic. This company was built on a foundation of commitment. That commitment comes from staff members who aren’t just human resources, but owners and shareholders.
This year, we’re celebrating not only our leadership team, composed of 50% women, but the over 50% of our employees who are women by continuing to sponsor the Canadian Mortgage Professional’s Women in Mortgages summit. Stay tuned to our #hertomorrowmatters hashtag for more.
In the words of our CEO and founder, Gavin Marshall, “I want all of you to find your Magenta, just as I was blessed to do, for the Magenta journey is the essential human journey – the yearning and the striving to build a better tomorrow for oneself, for one’s children and their children – to leave the world a better place than we found it.” Thank you to all those who have embarked on this Magenta journey with us.
Thank you to the mortgage brokers we’ve had the pleasure of working with, both old and new. We are flattered that:
We want to commemorate the kindness of all our broker partners by paying it forward to our shared communities. We’ll do so by donating to Tree Canada and the municipal food banks of Ottawa and Toronto in their name.
Thank you to all the other partners who have travelled with us as each day dawns. To our board members: Erin Brady, Christopher Froggatt, and Dr. Elspeth Murray. To the investment advisors that trust us with their clients’ futures. We are looking forward to continuing our relationships with existing investment advisors as well as building new ones.
And to the vendors like Ethical Swag and The Printing House, thank you for helping us make our company as sustainable as possible.
Thank you to our investors for sharing in our belief in a better tomorrow. Thank you for believing in our purpose of connecting people with opportunities to build a better tomorrow. From our very first shareholder, Evelyn Kihl, who trusted Magenta “to help [her] have a comfortable financial old age and [keep her] independent”, to Beth Ferrier, whose “quality of life would not remotely resemble what it is now, had [she] not invested in Magenta so many years ago”, we wouldn’t be Magenta without the faith you’ve placed in us. We are saying thank you through a random act of Magenta later this year. Stay tuned!
Susan Marshall, Gavin’s wife and steadfast supporter, named this company. She encouraged Gavin to pursue his vision, reminding him of his childhood fondness for watching the sunset and wondering what that beautiful tomorrow will bring. “Magenta is the realization of the dream of a small boy growing up on Roblin Lake who became the man I fell in love with. It has enabled him to provide the very best of opportunities and experiences to the people he cares for, to share not just in wealth, but in the promise of new tomorrows.” Thank you for travelling with us.
Magenta will continue to build upon its 30 years of helping our customers achieve a life defined by possibility. Our team is committed to making meaningful contributions and aspiring to do more for our customers and our community. Together, with our partners, we look forward to embarking on another 30+ years.
It’s official – Viva Magenta is Pantone’s colour of the year! To kick off 2023, here’s a quick overview of the origin of Magenta Capital Corporation’s name and what it means for our stakeholders as we live up to the expectations set by not only ourselves, but also by Pantone’s
Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
– Gavin Marshall, Founder and CEO, created and named Magenta in 1994
The name Magenta was inspired by a sunset observed by Gavin Marshall (Magenta’s Founder & CEO) and his father, some time ago. To him, the colour represented hope, excitement, and longing for the possibilities of a better tomorrow. This is also how our tagline “Your tomorrow matters” originated.
Pantone sees optimism and possibility in the magenta colour, and so did our founder almost 30 years ago. We are looking forward to empowering our investors, brokers, borrowers, and employees to create bright tomorrows in 2023 and beyond!
Our goal at Magenta is to deliver strong and dependable investment returns that our investors and their families can rely on.
Holding true to the psychology of Viva Magenta, we offer the assurance and stability to weather long-term disruptive life events. We overcame the dot com bubble in 2000, the recession in 2008 and the global pandemic in 2020. Magenta was and always will remain a source of strength.
Magenta has always been proud of the product flexibility we offer our broker partners and their clients. We look beyond the credit score and restrictive institutional qualification requirements, and work with our partners to create solutions for Ontarians. Our goal is to make the dream of home ownership more attainable.
Viva Magenta is a transformative red tone capable of driving design to create a more positive future. According to Pantone, the colour also encourages experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement.
We strive to stand out in the mortgage industry (not only because of our name and brand colour) but because we use a common-sense, empathetic approach on how we do business, listening closely to our broker partners and their clients, and innovating with our products and services to empower Ontarians to fulfill their dreams of home ownership.
At Magenta, we have fostered an environment where we celebrate our accomplishments and encourage outsidethe box thinking, ensuring that everyone on our team is heard, empowered, and motivated to achieve our collective goals.
Viva Magenta is a colour that is audacious, full of wit and inclusive of all. It is fun yet inspiring, celebratory yet bold. The Viva Magenta metaverse creates new opportunities for us to express ourselves and inspires us to do so with confidence and bravery.
The same can be said for our Magenta, where we create opportunities for our peers, encourage everyone to voice their opinions and demonstrate curiosity by asking questions that challenge conventional ways of thinking. We create the Magenta culture; a culture of inclusivity, innovation, empowerment, and fun!
Magenta looks forward to enhancing its ESG (environmental, social and governance) strategy this year.
Viva Magenta talks about movements that swell around climate change, sustainability, and land protection.
Magenta enhanced its environmental contributions by partnering with Carbonzero (a leader in corporate carbon management strategies) to offset GHGs (greenhouse gases). Last year, we chose their Thermal Residential Heating Aggregation Project which replaces conventional fossil fuel combustion heating with solar heating systems at private and commercial swimming pool locations across Canada. Choosing this project helped to offset our emissions from 2021.
“It is critical that we make sure that the colour really reflect what’s taking place in the global culture at that moment in time. Pantone Colour of the Year isn’t about what the colour is going to represent three years from now, or what it represented last year. It is about what we see for the immediate upcoming year.”
What distinguishes this year’s Colour of the Year from last year’s — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta’s ability to answer our collective need for strength.
Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.
Pantone’s Colour of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Read more: https://www.pantone.com/articles/color-of-the-year/what-is-viva-magenta
And there you have it – at Magenta we are excited about the opportunities on the horizon for all of our stakeholders.
With our colour officially representing optimism and promise for 2023, we are confident that this is our year!